WHY ABELINI

Unique visions

brought to life

Learn how Abelini jewellery offers exceptional value to its customers. Discover how we keep our prices down and our commitment to quality that makes luxury affordable.

We believe your jewellery

should be as unique as your story

We believe your jewellery should be as unique as your story

We transform your style preferences and the latest trends into exquisite, bespoke jewellery, making your dream design a reality.

Made to order jewelry design

01. Made-to-order, not just off the shelf

Unlike most jewellers, we operate on a made-to-order basis. All our pieces can be crafted specifically to your preferences. And the best part? At Abelini, personalisation doesn't come at an extra cost—it's simply how we work.

Bespoke design service

02. Bespoke design service

As part of our commitment to personalisation at no extra cost, we proudly offer a free bespoke design service. Each piece is meticulously crafted to reflect the individuality of its wearer and the unique moment being celebrated.

03. Unleash your creativity

Our website offers thousands of possible combinations, giving you complete freedom to tailor every design. From metal type and diamond shape to setting and gemstone, you can achieve your exact vision.

Unleash your creativity

04. Expert guidance in-store

Visiting our Hatton Garden showroom takes personalisation even further. Our showroom is designed for complimentary one-to-one consultations where our experts will guide you through all the design options.

Expert guidance in store
Try before you buy

05. Try before you buy

Our sample order service lets you experience your favourite jewellery pieces from the comfort of your own home before you commit. This helps to ensure you're completely happy with your selection.

We sit at the intersection of aspiration & accessibility

Where exceptional craftsmanship meets your specific vision. We work closely with you to infuse your narrative into every design, ensuring your jewellery is as unique as you are.

Bespoke Jewellery
Made to order jewelry design

01. Made-to-order, not just off the shelf

Unlike most jewellers, we operate on a made-to-order basis. All our pieces can be crafted specifically to your preferences. And the best part? At Abelini, personalisation doesn't come at an extra cost—it's simply how we work.

Bespoke design service

02. Bespoke design service

As part of our commitment to personalisation at no extra cost, we proudly offer a free bespoke design service. Each piece is meticulously crafted to reflect the individuality of its wearer and the unique moment being celebrated.

Unleash your creativity

03. Unleash your creativity

Our website offers thousands of possible combinations, giving you complete freedom to tailor every design. From metal type and diamond shape to setting and gemstone, you can achieve your exact vision.

Expert guidance in store

04. Expert guidance in-store

Visiting our Hatton Garden showroom takes personalisation even further. Our showroom is designed for complimentary one-to-one consultations where our experts will guide you through all the design options.

Try before you buy

05. Try before you buy

Our sample order service lets you experience your favourite jewellery pieces from the comfort of your own home before you commit. This helps to ensure you're completely happy with your selection.

We sit at the intersection of aspiration & accessibility

Where exceptional craftsmanship meets your specific vision. We work closely with you to infuse your narrative into every design, ensuring your jewellery is as unique as you are.

Bespoke Jewellery

Luxury jewellery with fair pricing

We believe true value means getting more for less. By keeping every step of our process in-house, from design to creation right through to client service, we're able to cut costs and pass the savings directly to you.

We focus on what truly matters. By maintaining minimal overheads and avoiding unnecessary expenses, we ensure every penny goes into creating beautiful, high-quality pieces you'll treasure forever.

Direct from the source

Direct from the source

Unlike traditional jewellers, we buy our materials directly from manufacturers. We even handle the manufacturing process in-house. This avoids unnecessary steps and hidden costs, ensuring not only outstanding quality but also fair and transparent pricing.

No inflated markups

No inflated markups

With years of experience, we know how to buy smart. When we find materials that meet our high standards, we purchase in bulk. This buying power allows us to negotiate substantial discounts, which we then pass on to you.

Made-to-order efficiency

Made-to-order efficiency

We operate on a made-to-order basis with our own workshops, using advanced Computer-Aided Design (CAD)/ Computer-Aided Manufacturing (CAM) technology. This approach significantly reduces waste and overheads, allowing us to offer you fairly priced jewellery without compromising quality.

Strong supplier relationships

Strong supplier relationships

Just like with our customers, we build strong, personal relationships with our suppliers. This means we get first refusal on new shipments and can negotiate the best possible prices, ensuring fairness for our customers.

Direct from the source

Direct from the source

Unlike traditional jewellers, we buy our materials directly from manufacturers. We even handle the manufacturing process in-house. This avoids unnecessary steps and hidden costs, ensuring not only outstanding quality but also fair and transparent pricing.

No inflated markups

No inflated markups

With years of experience, we know how to buy smart. When we find materials that meet our high standards, we purchase in bulk. This buying power allows us to negotiate substantial discounts, which we then pass on to you.

Made-to-order efficiency

Made-to-order efficiency

We operate on a made-to-order basis with our own workshops, using advanced Computer-Aided Design (CAD)/ Computer-Aided Manufacturing (CAM) technology. This approach significantly reduces waste and overheads, allowing us to offer you fairly priced jewellery without compromising quality.

Strong supplier relationships

Strong supplier relationships

Just like with our customers, we build strong, personal relationships with our suppliers. This means we get first refusal on new shipments and can negotiate the best possible prices, ensuring fairness for our customers.

Purity and authenticity assured

We understand that investing in beautiful jewellery means wanting complete confidence in its authenticity and quality. That's why we go above and beyond, ensuring each diamond and gemstone is guaranteed to meet the World Diamond Council’s highest standards.

Diamond certification

Every diamond you purchase from a reputable jeweller should come with an accredited certificate. This document details the stone's specifications, professionally assessed by qualified gemologists under controlled conditions. At Abelini, we guarantee this level of expertise by using only the most highly regarded certifis in the industry. You can opt for an independent diamond certification from the industry's most highly regarded certifiers:

GIA GIA (Gemological Institute of America): The global standard for diamond grading.
GIA IGI (International Gemological Institute): A world-renowned and highly respected gemological laboratory.
GIA EGL (European Gemological Laboratory): Another established institution providing diamond certification

Alternatively, we also offer the Abelini Certificate. This in-house certification reflects our stringent quality standards and is backed by our team of experienced gemologists. While an independent lab certificate provides an external verification, our Abelini Certificate is a testament to our commitment to excellence and the meticulous care we put into every diamond.

Diamond guide
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Young Woman Young Woman

Hallmarking

Precious metals like gold, silver, palladium, and platinum are rarely used in their purest form in jewellery; they are alloyed for strength and durability. Since you can't tell the metal content by eye, UK law requires independent testing and hallmarking for most items.

We adhere to these strict regulations, with mandatory hallmarking for items exceeding:.

  • Silver: 7.78 grams
  • Gold: 1 gram
  • Platinum: 0.5 grams

Abelini is proudly registered with the Assay Office London, ensuring all our precious metal jewellery complies with UK hallmarking regulations. Every piece undergoes an internal check before dispatch. For lighter items below the mandatory hallmarking weight, we operate a separate due diligence process to guarantee they still meet the highest fineness standards.

Hallmarked Jewellery

Setting the standard for responsible jewellery

AAJR NAJ

We're passionate about crafting exquisite pieces, but our commitment goes beyond design and dazzle. We're dedicated to setting a new standard for responsibility and ethics in the jewellery industry. It all starts with how we ethically source our materials. We never compromise on quality or purity, and equally important, we never compromise on welfare or ethics.

We're a proud National Association of Jewellers (NAJ) member, a leading body that upholds high standards within the UK jewellery industry. We are also an Assay Assured Jewellery Retailer, a status granted only after independent auditing by the Edinburgh Assay Office.

AAJR NAJ
Conflict Free

The conflict-free approach:

  • We are 100% committed to conflict-free stones.
  • We meticulously vet all suppliers, guaranteeing their adherence.
  • If any supplier violates this, we immediately sever ties. It's our promise to you and our contribution to a better world.
Diamond Standards

Rigorous diamond standards:

  • Every single diamond supplier we partner with is fully committed to the World Diamond Council System of Warranties.
  • Every diamond is sold in line with the Best Practice Principles of the DTC.
  • No diamond or precious stone has been sold in defiance of UN Resolutions Nos. 1173, 1176, and 1306.
  • We guarantee no stones are sourced from rebel-controlled regions or areas where their sale could fund military activity or terrorism.
Code of Conduct

Our code of conduct

We believe in leading by example, guided by these core principles:

  • Honesty: We believe the only way to restore the jewellery industry's reputation is by being scrupulously honest in every interaction.
  • Transparency: We want your shopping experience to be simple and clear. We are completely transparent about what we sell and precisely where it comes from.
  • Professional standards: We are proud to lead the industry by adhering to the latest professional standards and encouraging our colleagues to do the same, constantly striving for excellence across the board.

FAQs

We understand that our accessible pricing might raise questions, and even after explaining our model, you might still have specific concerns. Here are direct answers to the questions we hear most often, reinforcing our commitment to value, legitimacy, and quality.

You've likely heard of those big-name jewellers because they invest heavily in extensive marketing campaigns, prime high-street locations, and celebrity endorsements – all of which naturally drive up the cost of their products. You're often paying a significant premium for the brand name itself.

We're changing the game by offering the same, if not superior, level of quality and craftsmanship as the traditional luxury brands, but at a price that's fair and accessible. We achieve this by buying materials directly from manufacturers, handling production in-house, and negotiating significant discounts with our trusted suppliers, which we pass directly to you.

Don't be fooled by the big names; Abelini is for those who know discerning quality and exceptional value when they see it. We invite you to explore our collections and see for yourself why Abelini is the smart choice for truly luxurious and fairly priced jewellery.

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Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.